RULES意墅品牌前身成立于2014年，以“自然人居美学”为核心理念，专注高品质实木家具的定制。公司于2023年联合MORNING推新RULES意墅全屋高端定制品牌，升级“生活回归艺术”核心主张，潜心探寻设计与艺术、艺术与生活的边界及融合，传承并重塑经典意大利式生活美学，正式开启RULES意墅品牌高端定制艺术元年。
RULES Yishu brand was founded in 2014, with the core concept of "natural living aesthetics", focusing on the customization of high-quality solid wood furniture. In 2023, the company collaborated with MORNING to launch the new RULES Italian villa whole house high-end custom brand, upgrading the core proposition of "life returns to art", and dedicating itself to exploring the boundaries and integration of design and art, art and life, inheriting and reshaping the classic Italian lifestyle aesthetics, officially opening the first year of RULES Italian villa brand high-end custom art.
MORNING凝练设计大师路易斯·康，关于“设计与秩序”的核心理念。以极致空间秩序设计，呼应社会上层身份秩序；以极致品牌美学打造，回应社会上层高端审美！攫取“规则与秩序”重塑品牌设计理念与核心价值，并于经典高定家具斜角封边结构中发现新灵感，从整体视觉的线条出发，提取可代表规则与秩序的经典线条元素，重构RULES意墅品牌整体形象的秩序与视觉场域。
品牌LOGO在办公、工厂导视系统的广泛应用，契合品牌的调性，建立上层意墅完善的视觉形象。
