博郡，一个中国极具创造力与影响力的全屋定制家居品牌。从2003年到2019年，历经16年的品质沉淀，博郡已然成为西南地区家喻户晓的全屋定制家居品牌，并向着中国小资定制家居领导品牌大步迈进。与此同时，其凭借优质的产品以及至尊的服务，受到客户、专家和行业的高度肯定与广泛赞誉。
博郡，“厚积博发，星动千郡”，以”务实、奋进、责任、创新”的信念，为中国小资人群创造高品质家居生活，向消费者传递一种追求品质、精致、时尚的生活方式。于是，品牌的全新形象升级，以及新产品系列的研发与终端的全新呈现，就成为了博郡品牌未来发展战略的重要开端。
Bojun is a highly creative and influential whole house custom home brand in China. From 2003 to 2019, after 16 years of quality accumulation, Bojun has become a well-known whole house custom home brand in the southwest region, and has made great strides towards becoming a leading brand of custom home for Chinese small bourgeoisie. At the same time, it has been highly recognized and widely praised by customers, experts, and the industry for its high-quality products and supreme services.
Bojun, with the belief of "pragmatism, progress, responsibility, and innovation", creates high-quality home life for the Chinese petite bourgeoisie and conveys to consumers a pursuit of quality, refinement, and fashion. So, the brand's new image upgrade, as well as the research and development of new product lines and the new presentation of terminals, became an important beginning for the future development strategy of the Bojun brand.
BORIN博郡在此次品牌VI升级中，化身为独具匠心的艺人，编织着一部华丽而卓绝的五线谱，小资人群就是五线谱上的一个个音符，而每一个音符，都饱含着他们对生活的美好呼唤。
早晨设计将小资人群青睐的时尚元素，以及与BORIN博郡相连接的品质生活谱写者形象进行图形化演绎，以全新的图形标识、文字标识等品牌核心元素，汇聚成一套视觉风格高度统一的品牌识别体系，将BORIN博郡精致、时尚的小资形象完美展现。
品牌LOGO在办公、工厂导视系统的广泛应用，契合品牌的调性，建立博郡完善的视觉形象。
